ZUKAE

Zukae is a bold instant noodle brand designed for late-night energy and creativity for that last minute assignment or next-day exam.

With a dark, trendy vibe and a wide, confident logo, the brand breaks away from generic instant noodles - capturing a modern, rebellious edge that resonates with Gen Z night owls.

The Concept

Inspired by the culture of late nights, Zukae captures the atmosphere of dimly lit studios and neon-lit streets. The identity balances dark, moody tones with a burst of electric orange, reflecting both calm focus and creative intensity.

Design Approach

The wide, statement logo conveys intense confidence, echoing the rhythm of midnight ideas coming to life. Each packaging touchpoint uses contrast and texture to create shelf impact that attracts consumers, while staying sleek and contemporary.

The Outcome

Zukae stands out from traditional instant noodle brands through its distinctive tone and visual attitude. The result is a trendy, elevated brand that resonates with Gen Z consumers seeking personality, not just convenience.